How will the 2024 Euros impact Europe's big bookmakers?

Anticipation will usually increase as a big sporting tournament or event appears on the horizon. The World Cup or the Super Bowl will often attract viewers who aren’t usually interested in the respective sport, as does horse racing and others.

The 2024 European Championships are likely to have the same kind of impact, with many who might not necessarily follow football or enjoy it as much as others set to watch on and cheer their national team as they go for glory.

Indeed, it can often be a way in which a country can come together, with many getting behind the same cause and cheering their team on in the hope that they can win one of the biggest prizes the sport has to offer.

The impact of Euro 2024 on the betting industry

As a result, this can have an impact on the betting industry. As more people become attracted to the appeal and grandeur of the competition, more are likely to begin placing bets on what they think will happen. Those who might play casino games like the Mega Joker slot and do not usually wager in sports betting activities may start to make their bets, while others will simply look to maximize their experiences.

At the same time, we are also expected to see more people who have very little interest or experience in betting placing wagers on the tournament. All of this is set to impact the biggest bookmakers significantly, with some being more evident than others…

Greater revenues

Immediately, the biggest impact that the 2024 European Championships is likely to have on bookmakers is in terms of the revenues that they can generate. As there is likely to be an increase in the number of people placing bets, more money is likely to be spent. At the same time, the addition of summer football is going to create more betting opportunities for punters, meaning they have even more football to place a wager on.

Fans who are experienced in sports betting or are looking for more may decide to place larger bets on these games, which could also include many diversifying their options in terms of placing bets across multiple markets.

Grow its players

There is the potential for bookmakers to be able to expand significantly in terms of player numbers. The grandeur of a sports tournament as big as the European Championships can attract new bettors, including those who have never placed a bet before. The event gives Europe’s biggest bookmakers the opportunity to grow their player and member numbers organically, and without having to do too much promotion. While marketing and advertising will still need to be done, the tournament will do much of it for most, and they will be able to use the momentum to their advantage.

Could Euro 2024 spark a new era for bookmakers?

A tournament like the 2024 European Championships can have a profound impact on activities like sports betting. It can provide newcomers to the activity with a new interest and passion, which could lead them to become enthusiasts and place bets when the regular football season is in play.

Of course, it could remain a one-off for many, but it’s likely to be another payday for so many bookies across Europe!