How beneficial is the Super Bowl for Las Vegas?

Las Vegas, demonstrated the city could handle a high-profile sporting event and is looked at as something of a barometer for the Super Bowl

las vegas strip logo sign

Before the commencement of the 2017 NHL season and the introduction of the Golden Knights, Las Vegas did not own any professional sports franchises. In fact, the notion of permitting teams to compete in a city where sports gambling was lawful appeared uncertain and risky at most.

The Knights and the Las Vegas Aces of the WNBA both emerged as champions this year. The Raiders are now in their fourth season in the NFL in Las Vegas, having relocated from Oakland. In February, the Super Bowl will occur in their home stadium, Allegiant Stadium. Furthermore, it is worth mentioning that the Strip has recently been converted into a Formula 1 circuit, hosting the largest North American Grand Prix event ever held.

From November 2023 to March 2024, it is indisputable that Las Vegas will serve as the global hub for sports.

With that said, commencing preparations for Super Bowl LVIII, slated to take place at Allegiant Stadium in Las Vegas on February 11, 2024, at a venue that will have been constructed for four years, is never premature. So, let’s look at how Sin City benefits from hosting the most prestigious event in North American sports.

Economic Positives

During this season, half of the single-game tickets and secondary market transactions for Raiders games have been made by individuals outside the state, with 25 per cent originating from California. The influx of travellers to Las Vegas for these events and venues and the excitement contribute to the inflow of out-of-state revenue, stimulating economic growth.

Applied Analysis estimates that the F1 race will have an economic effect of around $1.3 billion. The organisers anticipate a daily attendance of over 105,000 people for each of the three days of the event. During the week of the NFL championship game, the Super Bowl is expected to surpass both numbers and have over 1,600 private jets landing. Hill asserts that the Super Bowl will transform permanently due to the convenient facilities and the impressive number of 150,000 hotel rooms close to Allegiant Stadium in Las Vegas.

Super Bowl LVIII can potentially be one of the biggest events in the history of Las Vegas. Jeremy Aguero, a principal analyst at Applied Analysis, a financial consulting firm located in Las Vegas and a Las Vegas Super Bowl Executive Committee member, predicts that the city might generate $1 billion from hosting the big game. This encompasses a projected economic effect of around $600 million resulting from the Super Bowl and the money produced by visitors who will be present in the city to watch the game at various establishments. Joffray approximates that a maximum of 450,000 individuals may be current in Las Vegas over the next Super Bowl Weekend.

The previous Super Bowl resulted in a reported $1.3 billion in overall economic activity or gross output for Arizona, which included a total contribution of $726.1 million to Arizona's gross domestic product.

Las Vegas municipal authorities refrained from estimating the economic effect of the game in February. However, they did mention that it is expected to surpass a regular Super Bowl weekend in Las Vegas by an amount ranging from $600 million to $700 million.

The Gambling Capital

While Vegas is undeniably the world’s gambling capital, the arrival of its professional sports teams altered the way punters wager on sports in Sin City. A guide to the latest casino operators isn’t for everyone, but it’s certainly for the majority, specifically when the Super Bowl is involved.

The highly anticipated Big Game is scheduled to occur in Las Vegas on February 11, 2024, and is widely predicted to achieve unprecedented success.

One factor contributing to this is the unique and highly desirable experience Las Vegas sportsbooks offer for events like the Super Bowl, which is often included on people's bucket lists. Doug Castaneda, the director of the sportsbook at Wynn Las Vegas, anticipates enhancing that particular experience in the coming months.

Football booms without the Super Bowl

Las Vegas is already teeming with activity on Super Bowl weekends. Despite Las Vegas not having previously hosted a Super Bowl, the city's hotels are fully booked for the event, marking a historic first.

Furthermore, the economic effect will be enhanced because several tourists will stay in Las Vegas for a week, commencing with Super Bowl Opening Night on Monday, Feb. 5.

For the inaugural occasion, since the NFL permitted spectators on opening night, the game will take place at Allegiant Stadium, the very venue hosting the event.

Topping Super Bowl LVII

Last February, the downtown Phoenix marquee events, such as the Super Bowl Experience, attracted approximately 300,000 fans who had the opportunity to engage in various interactive NFL activities.

Phoenix Sky Harbour International Airport had its highest number of visits on Monday, Feb. 13, 2023, surpassing all previous records with over 200,000 individuals. Additionally, the week saw more than 6,000 media members granted credentials.

Media and spectators should approach the forthcoming Super Bowl setting sensibly despite Las Vegas being renowned for its extravagance.

Unlike the previous Super Bowl host cities like Phoenix, LA, and Miami, Tampa Bay's Super Bowl week in 2021 was less extensive because of the impact of Covid-19. In contrast, Las Vegas' festivities will be more concentrated and focused.

The Super Bowl Experience and the media centre will be located in the Mandalay Bay Convention Centre, which spans an impressive 2.1 million square feet. This convention centre is conveniently situated within a 20-minute distance from Allegiant Stadium.

Largest Super Bowl Production in History

CBS Sports Chairman Sean McManus has announced that CBS Sports will conduct its most extensive Super Bowl production ever at Allegiant Stadium on February 11th. This will involve the usage of 110 cameras.

The equipment inventory at Allegiant Stadium comprises 20 4K zoom devices to provide optimal picture quality and replays, 20 cameras to be positioned in pylons, five aerial cameras, and three drones. The operations will be overseen by teams stationed in 19 mobile broadcast units and transmitted to a global audience.

CBS will start its coverage on the Monday of Super Bowl week, offering 90 hours of exclusive programming across its affiliated networks, including Paramount Global. That will result in 10 hours of coverage on Super Bowl Sunday.

The advertising slots on CBS during the big game have already been completely sold out, making it highly probable that this is the fastest they have ever been sold out in advance in the history of the Super Bowl.

Roger Goodell, the league’s commissioner, commented on the NFL's previous success in Las Vegas and stated that although this is the city's inaugural Super Bowl, it will not be the final one.

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