World Cup Reaches a New Level at Stake

The World Cup is the biggest event in the world of football, and it just might be one of the biggest in sports too. This year, it is organized by the USA, Canada, and Mexico. When you know that the USA is behind a part of the organization, you can already guess that the entertainment tied to the event will be otherworldly. Many companies that have interests tied to this football event are also doing their best to make a mark on the World Cup.

One of the companies that is pushing the boundaries of what a marketing campaign should look like is Stake. The online casino and sports betting outlet which is also one of the biggest in the world in its own field, is leading the way among all sportsbooks with its approach in advertising its betting markets for the World Cup. Stake has been around for almost a full decade, and while they're a well known name in the gambling industry, they've decided to take their game a few levels up still.

You cannot be not ambitious when it comes to a World Cup. There are 48 nations battling it out for one trophy, and probably as many sports betting outlets trying to get new customers, increase their brand value, and presence in the USA. Without being biased, we can say that Stake is definitely doing a great job in being the sports betting World Cup winner. Overall, their campaign is called It's All at Stake, and so far they've been making their mark on the social media platforms, with a string of viral videos.

It was easy for Stake to get the attention of football fans considering that just some of the faces behind their campaigns belong to Iker Casillas, Sergio Kun Aguero, Patrice Evra, and Eden Hazard. These football legends work as ambassadors for Stake, and they've been all over the place with their campaign videos, promoting their work, World Cup Matches Betting at Stake, and giving an insight about their respective nations' chances at the ongoing World Cup.

While it has been fun seeing Casillas, Evra, Hazard, and Aguero do their magic, and they have really excelled in their roles as Stake ambassadors and sports betting promoters, the company decided that having them do all the work will not cut it for the event of the World Cup's magnitude. In what's just the latest Stake promo video, the company has decided to push the boundaries of what we as football and sports betting fans deemed to be possible. The company can now proudly say that they've successfully scripted, filmed, produced and created the first ever floating football pitch video. It is called ‘Floating Football Pitch World Cup Brand Video’ and it features the likes of Nathan Roque, Alessio Corti AKA Papi Safari, Nicolo Contrada, Yasmin Xavier, Sara Vidal, and Carol Chafauzer.

These six people are all influencers, but not just any kind. All six of them are content creators who excel in the domain of extreme sports. As such they were the ideal catalysts for the idea that Stake got for their latest marketing campaign which is playing football at 10,000 feet. With this latest video Stake has truly taken the game to new heights, and we're not only talking about their World Cup sports betting markets. Fans no longer have to dream about playing the game of football above the clouds. Dreams as such Stake is making it possible.

Of course, while all of us would have enjoyed seeing Eden Hazard, Iker Casillas, Patrice Evra, and Sergio Aguero playing the game at this altitude, creating a project as this one comes with certain risks, and all of the people involved had to be professionals. As we said, @nathanroq, @papisafari, @nicolo.contrada, @yasminxavierrr, @sara_vvidal and @carolchafauzer are all influencers who excel in the domain of extreme sports. While they're not ball players, all of them had required skills to walk on a floating pitch, 10,000 feet above the ground, and when the time came, to jump off the platforms with a parachute.

Creating this video required all participants to push the boundaries of creativity to a new level, and that goal was achieved. Stake now holds a record for the highest altitude football pitch, and they have recorded the first game at 10,000 feet. For years now, Stake has been the main innovator in the iGaming and sports betting industry, but no one could have foreseen what they will be able to do during the course of a single World Cup, and it's not even over yet.

If you haven't been following, their It's All at Stake campaign is going viral as we speak, and it has gathered over 200 million views across different platforms. The brand has been global for a while now, but even the parts of the world where it hasn't been as present have started to notice the brand during the first two rounds of the competition in the USA, Canada, and Mexico. At the end of the day, it is hard not to notice a floating football pitch carried by a massive black Stake balloon. If you stop looking at their video as a marketing stunt, you will start noticing the engineering and the boldness that was required to pull it off.

First of all, we are talking about two massive sized balloons that hold a total capacity of 3.000kg. They've been equipped for 60 minutes total flight time, which was more than enough time to record one of the best brand promotional videos of all time. The pitch itself is a lightweight aluminium structure measured 12 by 20 meters, with synthetic grass, marking, and goals on top of it, allowing the Stake influencers to play their favorite game, before showing off at what they do best. Of course, the platform was equipped with anchoring systems for parachutists to make it easy for them to take off from the platform when the game is done and over.

The campaign of this magnitude quickly caught the attention of the football world, and outlets such as Instagram page 443 which has close to 80 million followers were quick to share the Stake video, and to express their admiration for the idea and sheer lunacy needed to pull such stunt off. Of course, we shouldn't take anything from the game that was played at 10,000 feet as it featured exchanging passes, dribbling, scoring goals, and goal celebrations. Some fans even joked that the ball Stake influencers used to play the game at such high magnitude was the ball from Gabriel's missed penalty from the Champions League final.

Joking aside, this marketing campaign has left the fans in awe and wanting more, but you cannot argue that the ones enjoying it the most were Nathan Roque, Alessio Corti AKA Papi Safari, Nicolo Contrada, Yasmin Xavier, Sara Vidal, and Carol Chafauzer. These influencers have made a name for themselves by enjoying extreme sports first and foremost. Playing the game of football on an artificial pitch, 10,000 feet above the ground, carried by a balloon is just the first part of the equation. The second one is parachuting from the platform and landing down.

Nathan Roque was the one who took matters even further, and decided to make the best out of his Stake adventure. He was not only a part of the game at 10,000 feet, he decided to make an homage to one of first ever viral marketing videos, and we're talking about Ronaldinho's crossbar challenge video which was a marketing campaign for Nike Tiempo boots. Nathan did the same, albeit he only hit the crossbar once, but achieving this at the magnitude he was on, while wearing a parachute is worth admiring too. After hitting the crossbar, he makes a flip and jumps off the platform into the clouds.

It would appear that Nathan Roque truly enjoys what he's doing, as in addition to playing football at high altitudes, he has also indulged himself in a bout of boxing at the same height, and made another jump in a video that he described by saying: life is more fun with high stakes. Roque, and the rest of the influencers who made this video possible, are the type of people Stake loves to associate itself with while they're trying to be the standout brand in iGaming and sports betting.

Their latest campaign, and the video which is quickly becoming viral, is a proof of the company's constant attempts of making itself stand out in the crowd. So far, we can say that they're doing a fine job, and their marketing department truly understands what real World Cup fans want out of a sports betting company. While marketing is super important, as far as sports betting outlets go, their sports betting markets, bonuses and promotions available for players also play a role. At Stake one goes together with the other.

Just some of their unique promotions tied to the world cup are Boosted Odds, 90th Minute Payout, Halftime Rush, and World Cup Multi Bet Boost. If you're serious about making the best possible bet tied to the ongoing event, you will definitely make use of these promotions. Each has a unique flavour and they're suited for the player's different preferences. Boosted Odds, for example, are available each day, at the start of a World Cup round. You need to check out the odds before a match starts, and see which duel was picked for boosted odds and of which betting market. Once the first age starts you cannot use this boost, so stay awake during the WC.

What's even better is the 90th minute payout. At Stake, the match ends at 89:59. When you place a single match bet, on a 1x2 market, the match at Stake ends at 90th minute. Regardless of the length of the stoppage time, your wager will be paid out based on the result that was active in the 90th minute. As if these two promos were not enough, you also have Halftime Rush. For players who enjoy placing live wagers this is an ideal offer. During halftime of every WC match you will have a chance to find special odds that were boosted. So, there's a 15 minute window between every game where you will be able to make the best out of live betting on the World Cup.

Lastly, and considering the number of games at the World Cup, Multi Bet Boost might be of real help to all players who love to bet on more than a single match. When you combine 3 or more games, your odds will grow at stake. For three matches it is a 5% increase, 7.5% for 4, 10% for five, and so on with 100% being reserved for a 20 game parlay.

With group stages of the World Cup slowly coming to an end, there will be less matches to wager on, but all incoming games will come with higher stakes. Of course, you can still place outright wagers on the eventual winner. Current favourites are the 2018 WC winners, France with their odds being set at 5.00. The next team in line is Spain, the reigning EURO champs with odds of 6.00, with the reigning World Cup champions Argentina rounding up the top 3 with 7.00 odds. So far, France and Argentina have shown all the traits of potential champions, while Spain has proven that their high possession game has weaknesses against teams eager to defend themselves at all costs. The same can be said for England and Portugal with their odds being set at 7.50 and 11.00, with both teams already dropping points to African nations, showing that they will not withstand playing against physical teams down the stretch.

With the World Cup closing in on its elimination stages where the fun increases, we can only sit back, enjoy, watch, and bet on it. Also, now that we know that Stake is ready to push the boundaries of what's possible to make their World Cup campaign the winner among the sports betting outlets, watching out for their next move is also on the table.